De Madrid, el suelol
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Single channel dvd, color, mute, 34´20´´ loop.

[No tittle translation as it is a set phrase]
A PROJECT OPEN TO COLLABORATION:

The street in any town is so much more than just facades and sidewalks. It is basically a place for human relationships. So, how can we represent it being ultimately an experience?
Looking for an answer we organized a contest open to the public. All were invited to participate in a photographic tour through the streets of Madrid. Participants were requested to send images that showed their personal view as users. We gathered over 300 photographs by 68 authors and used them to edit a video.
We warned: Pictures that focused on the ground were preferred. To shoot the ground in order to show it involved translating its image from the horizontal plane that we walk on into the vertical plane of a screen. Our first aim was for us participants to consider one of the most important elements –and hence may be one of the most jeopardized- in our shared urban space. To this end, we thought it would be a good idea to re-contextualize this space with a simple 90-degree turn, because the word ‘street’ is so worn out that it may have lost its meaning.
Secondly, as opposed to the many imposed images of Madrid where its inhabitants are reduced to simple figurants, this project tried to be a humble platform of opposition by making us its authors. With this multiplicity of subjective visions, we wished to include in the representation those relationships that truly built the street.
And, lastly, we attempted not only to take those relationships into account but also to produce them. To do this, we chose public art spaces with free access, where we held several gatherings and played the video, which we updated as photographs continued to arrive. We programmed approximately one event per month and expected that frequent meetings helped to bring together the attendants.
It was a method of reflection on the urban reality that we enjoy and suffer, a meek opportunity to question the image of Madrid told by the various powers, and a way of enlarging the public space by generating new contacts among its citizens. Now, let us reconsider the question that triggered our discussion –i.e. how should we treat the experience of the street with a representational system?  By revising the results of this photo project, we can state that it was a success as much as it was a failure. That is, we can propose a plausible answer now only because of our past mistakes. One of them might have been to foster social relationships in a traditional public space. It is true that this approach managed to generate a small net based on strangers. However, it was too partial and short-lived as it included just a few participants and it lasted only for the duration of the events schedule. It is only natural that, after the last meeting, the precarious bonds that connected us came apart. Would a longer program have consolidated those early bonds? We do not know. We could not afford to keep it longer because of the investment of time and money that it required.
Another potential flaw, in some ways related to the first one, was the sparse use of the Internet for the program. We used Internet as an inexpensive way of mass communication to publish the contest rules, advertise it, receive the entries and organize the gatherings. However, we could have recognized it as something else: A new public space that may replace the traditional arenas for public debate. Developing this concept might have created a larger, virtual community with better chances of survival.
In conclusion, we think that the poor outcome of this project has helped us to find a potential way to solve the underlying problem. Thus, we believe that we can photograph the streets of any town as long as it does not lead to reductionist representations but instead it enlarges the public space.

 





AUTHORS

Alejandro Martín Quevedo
Alex Martín Escorial
ALXEMY
Ana Matey Marañón
Ángeles Canalejo
Anthony le Borgne
Antonia Valero
Aurelio Montes García
Benjamin Torres Agüero
Bianca García Torres
BONN-M
Carmenchu Aspe
Carolina Jara
Chromophobiae
Claudia Cantón
Cloroplatinito
Covadonga Moya
Cristina Barbero García
Daniel Carmena KONE
David Aguilar Pardo
David González del Río
Dianna Bonilla Márquez
Elena Quintana
Eva Ruiz o Pili o Luisita
FEDE
Fernando Rubio Ahumada       
Gabriel Pérez de la Vega
Gema Fuente
Giusseppe Dominguez
Gloria Oyarzabal
Goyo González
Gracia Toledo Mozos
Guillermo Ruiz Mantilla
Guillermo Sainz Cortés

Helena González
Ignacio Fdez. del Amo
Iván Velasco López
Javier Aparicio Frago
Jesús Redondo
JMPG
Jorge Fernández Díaz
José M Moreno
José Miguel Vásquez
Juan Sebastián
Libre Configuración
Luis Serrano Díaz
Lupe Escalona
Manuel Cerda Cabrera
Margarita Morán
María Fuentes Díaz
Mario sarramián
Marlon de Azambuja
NEMO83
Oficina de Ideas Libres
Olga Manzanaro
Pepa Velasco
QINO
Ramón Laurentino
Raúl Díaz Díaz
Roberto Fdez. LEZBEL
Salomé Rodríguez Glez.
Salvador Peláez
Silvia Nieva
SJA
Takahiro Yamamoto
Tania Castellano
Yolanda Pérez Herreras
Yolanda Spínola Elías

EVENTS SCHEDULE

Project launch: Wednesday 06.11.29, 13:00 h. at Assembly Hall, FACULTAD DE BELLAS ARTES, Universidad Complutense de Madrid (Address: Calle Greco 2) First meeting among authors and screening of the work in progress: Friday 07.11.30, 20:00 to 21:30 h. at OFFLIMITS (Calle Escuadra 11, Madrid) Second meeting: Thursday 07.12.20, 20:00 to 21:30 h. at ESPACIO F (Calle Fuencarral 45, Madrid) Exhibition: From 07.12.20 until 08.01.10, 11:00 to 20:00 h. at ESPACIO F Third meeting and screening of the film: Tuesday 08.02.19, 20:30 to 21:30 h. at ESPACIO MENOSUNO (Calle La Palma 28, Madrid) Screening of the film: Saturday 09.06. 20, 13:00 to 18:00 h. at PLAYGRAD Street Art Festival (Orlov Most, Sofia-Bulgaria)

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